The Kind Life is a community around Alicia Silverstone and The Kind Diet where friends, doctors, experts in green living, and members share vegan tips.

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were you fooled by @shellisprepared?


Environmental organization Greenpeace has collaborated with activist group The Yes Men to create a creative online campaign protesting the energy industry and the damage it does to the environment.

They’ve specifically targeted Shell Oil, creating a series of fake Shell commercials, a fake twitter account @ShellIsPrepared, and a website called ArcticReady.com. The hoax has fooled a lot of people who thought this was an actual campaign by Shell Oil. Greenpeace’s satirical campaign has drawn attention to the environmental problems caused by the energy industry.

ACTION ALERT: Stop Fracking in New York

Do you think Greenpeace’s campaign will make a difference?

More posts about the environment:
action alert: help the JSPCA protect Israel’s animals
my big, fat, vegan wedding by lindsay wolf
lil kind life: 10 ways to help your kids go green
kind quickie: the urban hotel

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