The Kind Life is a community around Alicia Silverstone and The Kind Diet where friends, doctors, experts in green living, and members share vegan tips.

Kind 101

Video Blog: What’s Inside My Makeup Bag?

I want to hear from you! Fill me in on your go to makeup products in the comments below :)


  • Noor

    I recently became vegan and switched out my entire make-up collection to an all natural, no-animal tested brand: 100% Pure! I love everything that I’ve purchased from them so far! :) thanks for sharing what’s in your make-up bag Alicia!

    • Ana Silva

      I love 100% Pure too! I found them years ago before I became a vegan but was into all natural products. Their pomegranate oil lipsticks are so great. Love the lotions, body washes, and body scrubs. And they are fairly inexpensive too!

  • Lauren Silva

    I LOVE my Zao mascara! Juice Beauty makes really wonderful loose powder blush too!

  • Sarah

    I really like Aveda products, they never disappoint. But there are so many new vegan cosmetic lines on the market – I can’t keep up. The mascara you mentioned sounds nice.

  • Sydney Miller

    I’m really in love with the Honest Beauty products!

  • Bambi Organics

    Want try honest beauty so bad but is not available in Italy :(
    My fav make up brands are KW, nudus Australia (you need to try out their lippies, carmine free)
    I recently got my third bottle of Josh Rosebrook tinted nutrient cream!!!

    Big kisses Bella!!


  • Emma

    Thanks for the post! Inika from Australia is my favourite for liquid and powder foundations – certified organic, vegan & cruelty free :)

  • Melissa Buckley

    Honeybee Gardens products are certified gluten free, vegan, PETA certified cruelty free AND affordable. They also have Championship Status with the environmental working group. Did I mention the colors and packaging are FABULOUS?

    • Jena Hintze

      Love love love them!

  • Missy

    Curious about your thoughts on Arbonne for a vegan makeup ? Supposedly pure ,”natural” & vegan

    • Mich

      Arbonne products are so nice, botanically based with no nasties.

  • Eu

    Aliciaa, what do you used to do on your hair in clueless or aerosmith videos? Your hair was/is just wonderful!! Tell us, pleasee! You could do posts about it and haircare

  • Bahareh webb

    I use mineral fusion concealer and face wash and toner and ecotools make up brushes

  • Mercy

    I still have one of your old school Ecotools bags and I love it! The Au Naturale Organic Creme Concealer, Root 100% Lash Mascara, and RMS Buriti Bronzer are a few of my everyday essentials. A new favorite that I know will forever live in my makeup bag is the H is for Love Lip Glace, it’s not yet released but I had the chance to sample it and it gives the prettiest natural sheer flush of red!

  • Catherine Roccaforte-Probasco

    I got hooked on Juice Beauty when you launched your Alicia Silverstone limited-edition collection, and I’ve been hooked ever since, on both their skin care and cosmetics. :)

  • Ana Silva

    Hey Alicia! I like the Tata Harper lip and cheek tints and 100% pure has some nice lipsticks. I don’t use mascara or concealer, mainly because I don’t know how. I just curl my lashes and that seems to be enough.

  • Anna Mitchell

    RMS Beauty Illuminizer – love love love the glowy look lately and this is by far my favorite highlighter. This with my Zuzu Luxe eyebrow pencil and Bite Beauty bold lip is my favorite everyday face. :)

  • Courtney Brown

    I can’t afford the expensive brands, but I do my best. I’m really in love with some of the Physicians Formula products, but I’ve also made some of my own makeup. I do have to say that ever since I switched to a vegan diet my skin has cleared up lots and I really don’t wear a lot of makeup on a daily basis anymore. Maybe a little blush and eyeshadow and mascara, maybe a little lip color if I feel fancy. I love showing off my skin though!

  • Amanda Williams

    I’m loving Zuzu Luxe mascara, clear, for my eyelashes & eyebrows!

  • Stephanie Williams Martin

    I am loving the W3LL People eye makeup products – Expressionist mascara, Elitist eyeshadow powders and Hypnotist eye pencil. For blush I am using 100% Pure cream blush and Alima Pure’s eyebrow pencil.

  • Jena Hintze

    Honey Bee Gardens lipstick in Cherokee! ❤️

  • Tessa P.

    Mineral Fusion has some great products!

  • Cynthia

    Hi! Anything by Caudalie is wonderful! The micellar water is especially good.

  • Tara Cartwright

    I love the products from honest beauty and 100% pure.

  • Hannah Kaye

    I really love the vegan products from Kat Von D. Everything I’ve tried I love. I don’t know what she uses in them though.

  • Leesa Wallace

    I love the Mango and Arcturian Pink lipstains from Lipink, as well as the waxless balm in Serene Pink#2 and eyelash stain in brown. Devita Solar Protective Moisturizer to keep the sunburn away, Softblend foundation, blush in Tender. Eyeliners from Gabriel also double as amazing eyeshadow that lasts all day.

  • Kristallynn Brock

    I am using the younique products…I really like their foundation…must try

  • Cynthia Mendoza


    Look at their beauty and makeup boxes. All vegan and cruelty free!!

    I’ve been using them for a year and I’m so happy!

  • Danielle

    I’ve really enjoyed your makeup recommendations and your superhero recipes in The Kind Life have become a delicious part of my diet. Lately, for work, I’ve had to do more videos, so I’ve been wearing eyeshadow a lot more. I’ve been using Beauty Counter brand, but they’re irritating my eyes.
    What eye shadow brand do you use for shoots or movies?
    I’d love a current recommendation.

    Thank you!