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Exclusive: Behind the Scenes at the Premiere of Butter

Oct 5, 2012 at 6:03am by Alicia Silverstone


It was so nice to reunite with the cast of Butter for the film’s premiere in NYC! Here’s a video I shot right before I stepped out onto the red carpet:

 




Two companies worth mentioning among the sponsors for the premiere were: Rent the Runway and Forevermark. Rent the Runway is where I got my dress. It’s such a great concept! Anyone who wants a nice dress can rent a designer dress for a very reasonable price. Rent the Runway’s dresses are used over and over. It’s a much more eco option than buying a brand new dress you’ll only wear once.

I also wore diamonds from Forevermark. They’re sourced far more responsibly than your regular diamond. Forevermark mines maintain strict standards for minimizing environmental impact, treating employees fairly, and participating in the communities where they are located. You can learn more about their practices here. For shoes, I wore Steve Madden’s vegan black pumps. Simple, and super kind!

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Me and Olivia Wilde, who plays stripper Brooke Swinkowski in the movie

 
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On the red carpet with Ty Burrell, who plays Bob Pickler
 
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Director Jim Field Smith, Ty Burrell, Me, Ashley Greene, Jennifer Garner, Yara Shahidi, and Rob Corddry
 
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On the red carpet with the cast
 
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Me and Yara Shahidi, who plays Destiny in the movie, at the after party


This movie was such a joy to work on, and there are a few fun little vegan nuggets in the script. I’m not going to spill what they are yet though - you’ll have to look for them when you watch it!

Behind the Scenes: On the Set of Butter


Butter opens in select cities Friday, October 5. If you can’t make it to the theater, you can also watch it On Demand or download it on iTunes.

What’s your favorite way to watch movies: in the theater, on your home television, or on your computer?
Let's talk in the comments!

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    12 comments

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    • Kim Murphy
      Kim Murphy
      Oct 10, 2012 at 2:06pm
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      Ooh I can't wait for the movie to come out where I live (NorCal). It looks super funny & cute. And has two of my fav veg actresses in it =)
      My hubby and I don't tend to go to the movies often, we like to borrow from the library or check out free ones on youtube, but every once in awhile, we like to check a cool looking one out in theatres. He's excited to see it too!
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    • Crystal
      Crystal
      Oct 8, 2012 at 10:02am
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      I just wanted to say I watched Butter this weekend and loved it! It was fun to see you play a vegan as well. Congrats on a great movie!
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    • Jenny
      Jenny
      Oct 6, 2012 at 7:51am
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      Thank you so much Alicia for informing us about responsible fashion. Very useful information, otherwise I would not have known, appreciate it, thanks. You look gorgeously down to earth!
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    • Leila like KRŽE Studio Leila
      Leila like KRŽE Studio Leila
      Oct 5, 2012 at 4:23pm
      0 0
      Sorry - I wanted to post links to the charity auction. And then I didn't.

      Here they are:
      http://www.wishyouwerevegan.com/auction-page-3/ <-- through our website
      http://members.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=wishyouwerevegan <-- eBay!
      http://www.facebook.com/OfficialWishYouWereVegan <-- if you want to like wywV because we're making you're wishes for vegan fashion come TRUE!!!!
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    • Leila like KRŽE Studio Leila
      Leila like KRŽE Studio Leila
      Oct 5, 2012 at 4:12pm
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      I love how you are socially and humanely responsible AND pull off a Gorgeous Look at the same time. Proving to people it can be done and is being done Right Now :)

      For people who are into that stuff (like me!) I invite you to check out my WishYouWereVegan fashion social project @ www.wishyouwerevegan.com. We are having our first auction of Four Beautiful Italian Vegan Handbags happening right now via eBay with proceeds benefitting Mercy for Animals. I would love it if you could check it out and bid if you can -- share if you can't.

      xxleila
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    • Jennifer
      Jennifer
      Oct 5, 2012 at 9:20am
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      You look lovely!
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    • Christina Arocena
      Christina Arocena
      Oct 5, 2012 at 8:16am
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      I love getting these sneak peeks into Hollywood life. Thanks for sharing, Alicia!
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    • Alicia Eco Friendly Homemaking
      Alicia Eco Friendly Homemaking
      Oct 5, 2012 at 7:40am
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      You look so pretty. Love the dress and shoes and look forward to seeing this movie.
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    • Nancy Gazo
      Nancy Gazo
      Oct 5, 2012 at 7:16am
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      One word - Awesome!

      Dress is elegant, eco-friendly concept is genius, and "kind" accessories rock. Does not get better than that!!!

      - Nancy G.
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    • Peter Grace
      Peter Grace
      Oct 5, 2012 at 7:06am
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      You look absolutely stunning, Miss Silverstone, and 'Rent the Runway', great concept. An ordinary person can appreciate it, and it's down to earth. Have a lovely day, Alicia! xox.
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