
Doug Evans (pictured below) is this super cool guy who I met when I was having dinner at Pure Food and Wine by myself. Doug came over to my table and asked if I would like to join him and his friend at their table. I was loving my date by myself, but he was so nice that I went and joined them for dessert. I'm happy that I did, because he's a great guy who is doing great things in this world!

Organic Avenue is his place that specializes in raw and vegan essentials as well as detoxes and cleanses. Denise Mari is the founder and shepherd of the brand, and Doug is the CEO. The mission of Organic Avenue is to spread love. Love, Organic, Vegan, Experience. They spread the love by offering detox cleanses, superfoods, prepared raw meals, and yummy juices. And they hold organic workshops to help others transition to a sustainable lifestyle.
The store is super cute and a really great place to meet up with friends. It's got such a good vibe - the location on Suffolk street is called The Space of Love. The Space of Love was designed to be environmentally sustainable with bamboo flooring, non-toxic paint, and custom-built air and water purification systems. It's a beautiful place to be.

When I was in New York this winter and I felt like a little green juice, I would head over there and get my favorite juice, Green Love. Green Love has a bunch of stuff in it; kale, cucumber, spinach, romaine, Swiss chard, collard greens, apple, lemon, and parsley. I would go about a few time a week. It was wonderful to walk by Organic Avenue and pick up some Green Love whenever I wanted it. Especially cause the West Village store is so quaint and cute!
When I was in Shreveport shooting Butter (which I loved!!!), it was a challenge to find greens and vegetables, so I asked Doug if he could send me some delicious juice. It was definitely a desperate measure, but I was so happy to have some Green Love.. and the coconut water he sent me was a fantastic dessert treat. It felt so decadent, and I felt so spoiled...and I loved it.

Organic Avenue delivers all around New York City and for those outside of the New York area there is a website with various items that can be shipped to you.
I'm not into raw foods myself...as I tell the story in my book, I've kinda been there, done that (I'll blog more about this in the future). Being macro/superhero works way better for me!! But I love what Doug is doing. And I love a green juice every once in a while, or even a few times a week! And coconut water is a dream luxury treat! I just want you to know that if you like a green juice, Organic Avenue has the best! And if you like nice vibes, good people and a happy world, this is the place to go.
Thank you Doug, and thank you to the whole staff at Organic Avenue who are all so groovy and sweet, and play great music!
23 comments
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Organic Avenue is great but I have experienced better places in New York to get fresh pressed organic juice. Delicious! And more than just an image.
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Yes, Alicia, please blog about raw food diets! I am trying to decide whether or not to make the commitment and would love to hear about your experience. Thanks!!
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wonderful post! I'm a lurker .. this is my first time post! I don't have your book yet Alicia but I look forward to hearing about your experience with raw foods. I tried doing 100% as well and didn't last too long, now I am trying to be more balanced and just eat as healthy as possible everyday. I am hopefully getting your book soon, can't wait to try some of your recipes! Great post.. I will check this place out when I'm in NYC!

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This sounds like an awesome company, and I can't wait to go there the next time I visit my brother in NY! I did fully raw for a while too, and found it didn't work for me, but still love green juice/smoothies and lots of raw vegetables. I've read about macrobiotics, and am interested in trying that out, but haven't heard of superhero. What's the basis for that? I take it it's similar to macrobiotics?
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Oh I am so excited to try this place! Never even knew it existed. Thanks Alicia. and yes the west Vill is so darn adorable!
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Sounds fantastic - I love the colours of the juices, so vibrant. Pity I live in the UK now:(
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Thanks for sharing this, Alicia! Sounds like a wonderful place - definitely must check it out next trip to NYC! ( :
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Alicia--this is off topic, but did you see this great article about the WYNN in Las Vegas starting to serve Vegan?
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I would just like to say that I think it's really great that even when you feature or highlight products, companies, and services, that you give your truly honest opinion. For example, in this post, you explain that you don't personally follow the raw food diet anymore but still like what this company is doing, or in another post (can't remember which!) where you talked about a company that still used some non-vegan friendly ingredients/products in what they were selling, but you applauded their efforts to go greener. I know when I read a review of yours that I am getting the facts, good and bad, which is so useful on the web where there is a lot of bad or misleading information! :)
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Sounds good...was searching on the net and found recipes for some of organic avenues juices. CK it out.....http://goop.com/newsletter/64/en/

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Sounds amazing! I love, love, love kale so that Green Love sounds heavenly to me. And the coconut water is perfect to cook rice in! If you haven't tried that, I highly suggest it. It adds such amazing flavor to rice if you cook it in coconut water instead of plain water. Its pretty decadent, and I only do it once in a blue moon. But it's definitely worth it.
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Organic Avenue's Lemonade is to die for! Lemon, lime, agave and ginger...what could be better :)

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