I love, love, love the site, and I just wanted to make one suggestion. I know that there are a lot of companies and people out there that could be persuaded to become more earth- and animal-friendly if they realized that there's a lot of vegetarian/vegan support out there (e.g. I'm thinking of clothing/shoes companies), so I think it'd be absolutely capital if the kind life website could have a change.org-like feature that'll let people send emails or sign an online petition quickly/easily that'd be sent to companies/people.
Just an idea...
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