Hi Ash-Lee,
Hopefully this will bring you some hope: our family grocery budget has drastically decreased eating superhero/vegan. There is a large initial output if you just go for it though. But - if your family is anything like us - eating a few more meals at home and not throwing away as much food balances it out a little. Some tips that really "make it happen" for us:
1. Buy in bulk. Our local Whole Foods & natural food stores have bulk bins. I can buy a giant box of oats for under $2. That'll last a few months!
2. Don't focus on the "tiny parts." Special oils, pastes, goos, gums and the like are great and can really make that extra touch. But when you're just starting out, using rice or white vineagar instead of ume isn't going to make a big difference.
3. Only buy the "dirty dozen" organic. You can Google a quick list on that.
4. I'm told [I don't buy things online] that you can really save a lot of money buying things on sites like Amazon.com.
5. Plan, plan, plan. Come up with 5 - 10 meals for a week based largely off of what you have - not what sounds super yummy and you want to have (okay, you can get the stuff for one or two "new" meals ;)). For example, if you don't have any beans in the house, don't decide to make a 5 bean chilli. Sure, it won't break the bank and will last for days but if you're trying to cut back a bit, shop in your pantry first and use up those pasta boxes.
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