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I am new to blogs, so I have been debating whether I wanted to have random posts about a basic topic(s), such as vegan baking or gluten free products (since I own a bakery and make vegan and/or gluten free baked goods) or if I wanted to have an ongoing subject line of a particular topic.
Well I have decided to go with a particular topic. Why? Because I am at the beginning stages of taking one of my items to a national level.
When I decided to open a vegan/GF bakery, I also decided that what I made had to meet a three pronged criteria, flavor, moisture and healthy. So I developed all my own recipes to be simple, be better tasting (than conventional), good for you and have moisture (not be like a cardboard box).
In that process I developed a GF/vegan chocolate chip cookie that is AWESOME! Many of my customers that come in to buy the cookies are not vegan or gluten free, but tell me that they are better than their grandmothers made. So, I decided to take it to a commercial level. I am fortunate to be married to a brilliant (and beautiful) mind and to have made friends with some equally brilliant people who agree with the awesome sentiment and are offering endless and great advice.
So, this continuing blog will be about my adventures and ultimately massive financial success of taking a product from a local level to a regional, national level and finally global domination (of the vegan/gluten free cookie world).
Zac & Ani's
One of the brilliant minds I was talking about earlier (Bill) just came in for a few things and of course a bag of Vegan GF Chocolate chip cookies (ps he is neither vegan nor gluten free). We starting talking about, well a multitude of topics and each one had a multitude of tangents, but one of the key things that stuck out to me was labeling. You/I have 2 seconds, to get the attention of a passing consumer. My product (at the moment) is going to the market in a 12 oz round container with snap lid, and the product will be frozen vegan/gluten free cookie dough in side. So what I am (was) thinking about, was to have a round label go on the lid and have the sides be just the container. So on the shelf I would have the container laying on its side with the top facing out to the consumer.
What got me thinking about switching my label is, the production chain. Meaning, all steps from me making the product to the stock boy at the store, how he places the product in the cooler and faces it to the consumer. My container naturally wants to be on its bottom, not on it's round side, so logically the stock would place them on the shelf bottom down, top up. So the customer wouldn't see the label they would only see the plain side of the container. That was all most a huge and costly mistake. Lots of other lesson learnt in the conversation, but this is a good start.
Zac & Anis