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October 17th, 2019 | By Alicia Silverstone

I have been a dedicated fan of Giovanni shampoo and conditioner for about two decades. For reals, I’ve been recommending their products for as long as The Kind Life has existed!! I’ve tried and have been curious about other hair products but nothing compares to Giovanni! I’m thrilled to fill you guys in on why I’ve been a fan of their products..

First off, as you kind lifers probably know, the world of conventional personal care products are loaded with chemicals that are not healthy for your largest organ aka the skin to absorb. From common ingredients like parabens (endocrine disruptor), preservatives like scary formaldehyde (yikes hormonal damage), artificial colors and other synthetic funk. It’s frightening to think about washing with these types of ingredients on a regular basis, and also a bummer to think about them going down the drain and eventually into the ocean. Luckily there are increasingly more and more, actually an overwhelming amount of natural-based alternatives that have consumer and planet wellness, as well as performance in mind.

Since 1979, Giovanni has been committed to making products that are pure and natural, without sacrificing bodacious-looking hair. Their line is vegan-friendly and all products are Leaping Bunny certified. There are zero of those commonly found funky ingredients mentioned above (parabens, phthalates, DEA, propylene glycol, or artificial colors). The ingredient base is biodegradable and mostly USDA Certified Organic!

It’s a family-owned business formulated here in SoCal. I think that’s so awesome! Founder, Arthur Guidotti was a LA-based hairstylist with a salon opened in 1968 called “On Sunset”. With time, Arthur’s hands began to react to the products he was using. He tried product after product testing which would not cause a reaction on his skin. What he was seeking didn’t exist, so Arthur and his business partner Peter Stathis founded Giovanni and created it. Now, they’ve been in business for 40-years – real deal pioneers in the natural products world, seeking out clean and ecologically responsible ingredients way before it was more normalized or trendy. So grateful for this kind of leadership! 

My favorites from their line of #ecochic goodness are the shampoo/conditioners 50:50 Balanced Hydrating Clarifying and  Root 66 Max Volume. They smell delicious and work great! My hair routine is very low maintenance. I wash my hair with one of these Giovanni shampoos and conditioners, brush it out, then sleep on it wet. I wake up with a fresh head of hair, with some bonus waves. 

Some other products I dig from their line include the Frizz Be Gone Hair Serum. This serum is a yummy oil that I like to put on the ends of my hair. Leaves em’ feeling smooth and gives great shine. I also like the L.A. Hold Styling Gel. I’ve plugged this to a couple hair stylists on various sets, such as Diary of a Wimpy Kid and now Baby-Sitters Club. The stylists were receptive and found it worked well! 

Anyways, thanks shout out to Giovanni for being my go-to for years now. Check them out if you’re in need of some new hair products or want to switch up your routine! 

#giovannihaircare  <3

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