Environmental organization Greenpeace has collaborated with activist group The Yes Men to create a creative online campaign protesting the energy industry and the damage it does to the environment.
They’ve specifically targeted Shell Oil, creating a series of fake Shell commercials, a fake twitter account @ShellIsPrepared, and a website called ArcticReady.com. The hoax has fooled a lot of people who thought this was an actual campaign by Shell Oil. Greenpeace’s satirical campaign has drawn attention to the environmental problems caused by the energy industry.
Do you think Greenpeace’s campaign will make a difference?
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